EARN RECURRING REVENUES BY OFFERING A PRODUCT AS-A-SERVICE
Service Reboot has pioneered an easy-to-implement process to generate predictable, recurring service revenues from any successful product.
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We've heard people ask...
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When I think XaaS, it's usually in the context of IT...
sofware-as-a-service, storage-as-a-service, and so on.
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Can any product be offered as a service? Even non-technology products? Could I offer laundry soap or a suitcase as a service in a way that doesn’t involve technology?
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Yes. In fact you already are familiar with these, even if you don’t realize them for what they are. We can show you some examples as part of teaching your team how to make your product a service.
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Take a moment and introduce yourself - XaaS is the most fascinating part of our work right now, and I'd be interested to hear about what you're doing:
PRODUCTIZE A SERVICE TO MAKE IT EASIER TO BUY
Services are harder to buy than Products.
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Service Reboot has a proven system to productize complex business-to-business services and make them easier to promote and purchase
Because it's based on Unified Services Theory (first published by award-winning researchers Dr. Scott Samson and Dr. Craig Froehle in 2006), the methodology works on all services.
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Reach out and share some information about your services. We'll write a proposal explaining how we'll help you bring them to market as products to increase revenues and reduce costs at your firm. ​​David@ServiceReboot.com
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INCREASE SALES OF EXPERTISE-BASED
SERVICES
Don’t Delay – Act Now! Supplies Are Running Out!
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Those calls-to-action work when you’re selling products.
But they don’t translate well for B2B services.
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For any profession, the more you think about running a promotion like "50% off", the less sense it seems to make.
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Or does it? Is there a B2B equivalent of “free gift with purchase” or “try before you buy”? And when can those incentives actually work?
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Service Reboot did a deep-dive text analysis into 734 direct-response advertisements from B2B companies across 40 industries. We identified 15 approaches used to drive sales.
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While all were effective for product offers, several stood out as powerful tools for service providers, too.
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B2B marketing has evolved a lot over the years. ​​Regardless of how you promote your business today, Service Science principles remain applicable and effective.
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If you don’t feel your marketing budget is producing the returns you expect, let us take a look. We have research-proven approaches that can increase your ROI.
DIFFERENTIATE THEIR FIRM FROM COMPETING PROVIDERS
Product providers differentiate themselves from their competitors by highlighting how their products’ features differ from those of their competitors. Our car gets better mileage. Our car is more luxurious. Our car is better for the environment. Our car is safest. Our car….
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When you provide a service, every engagement is different. How can you finish the sentence "Our work is better because..." when you're a lawyer or electrician or change management consultant?
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Service Reboot's system, called Faceting, allows service providers to differentiate themselves by aligning their market position to their clients’ service inputs.
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If you aren’t familiar with the term Service Inputs, it is part of the universal definition of Services as published in the Journal of Services Marketing in 2006. Our book, Service Reboot, introduces the topic in layperson’s terms. You'll find it on Amazon here:
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If you'd like immediate assistance with marketplace differentiation, please reach out. I'd love to hear about your work. David@ServiceReboot.com
IMPROVE METRICS FOR: SALES FORECASTS, QUALITY, Satisfaction, and risk
The three-step Management Cycle has been the basis for decision-making since 1950. Make a plan, execute, and then see how you’re doing. The feedback from that last step informs your next round of planning.
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For the management cycle to work, feedback has to measure the “right” things. Service Science recognizes that product businesses have different important parameters than service business.
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Here's one example (of many). Product quality is measured by adherence to a repeatable standard. The absence of variation indicates high quality. McDonald's brags that every Big Mac has exactly the same amount of Secret Sauce as every other Big Mac.
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But you would never expect the senior partner of a law firm to brag that every legal defense was exactly the same as every other legal defense. Or an engineering firm to brag that every bridge they designed and built was exactly the same length.
Service Reboot can help your team measure the right things. Reach out and tell us about your work